The College of Business and Economics of the University of Wisconsin-Whitewater held its annual Ethics Week this past week. The program was developed by Dr. K. Praveen Parboteeah a Professor of International Management. Parboteeah's research interests include ethics and innovation management. He has been investigating business ethics issues and their relationships with critical organizational outcomes. Equipping the next generation to be truly successful includes addressing ethical considerations. To quote Anita Roddick, founder of The Body Shop: "Being good is good business".