When Cannella Response Television began outgrowing their office space, their challenge was finding a new building in a location that would best meet the needs of their employees while also satisfying the requirements of their east coast equity partners. PSG got involved early in the process conducting analyses of various building acquisition opportunities and providing data about the southeastern Wisconsin office market for use in decision making. It was determined that the best solution was new construction and that the project would require some creative financing tools. PSG provided consulting services bringing creative financing to the project and provided design-build services on the new construction of an office building to meet the needs of the client.
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PSG was started in September of 2009 by Peter Scherrer and Leslie Scherrer Pella
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